Beauty & Personal Care Brand Capri unveil their Second Brand Ambassador of Inspiration: Ayesha Omar

Ayesha Omar

Capri Brand Ambassador

Ayesha Omar has made her mark in the Pakistani television industry as one of the country’s most widely recognized and popular media personalities. With a regional distinction in Advanced Level Arts and a place on the honor roll throughout her years at the prestigious National College of Art; Ayesha was artistic from a very early age with a passion to achieve the highest possible in her field through her sheer determination, spirit and drive.

Nursing an early passion for music, Ayesha first appeared on television as a VJ on Indus Music and then at MTV Pakistan, instantly likeable to her young audiences. She continued to work as a VJ and as a Producer for five years after which she started acting and hosting various shows for national television channels simultaneously. A multi-faceted media personality, Ayesha has also achieved distinction as a print model and quickly became a favorite with the fashion industry. This Capri Brand Ambassador was further selected to represent Pakistan in Abu Dhabi for the Chapal Cup Cricketing series and was also selected to represent Pakistan at the First African International Film Festival.

Having achieved success in acting, hosting and modeling, Ayesha continues to push her boundaries with new and exciting challenges and to this end is currently also pursuing a career in music. She ventured into this domain by lending her vocals to the original soundtracks of popular drama television serials and in 2011 she performed a solo track by the renowned poet Faiz Ahmed Faiza at a coveted Excellence Awards ceremony. She is now all set to launch her very own album of music in October 2011.

Creative and entrepreneurial, Ayesha has also co-founded a clothing line Ayesha-Anoushey, with fellow VJ Anoushey Ashraf in collaboration with the multi-brand store Labels in Karachi.

Indeed, Ayesha Omar’s story of success is an inspiration for many Pakistani women. Her versatility, her perseverance and her achievements make her a natural role model for inspiring women to follow their dreams. Catch Ayesha Omar on leading channels, billboards and in the print media as Capri’s Brand Ambassador.

About Capri:


With a long standing history in the beauty industry with their famous soaps, Capri has been caring for Pakistani women since its inception in 1969. Over the decades, Capri’s name has become synonymous with beauty and care and the brand prides itself for taking the natural routes to beautiful and young skin yet never failing to take advantage of technological innovation wherever it can serve to improve its quality further. Throughout its seasoned history Capri has maintained its commitment to affordability, accessibility and genuine care for the concerns of Pakistani women which is resonant in the Capri tagline “Change your world beautifully!”


Capri’s forty year old legacy, which had initially started as a soap manufacturer, has grown organically with time and expanded its portfolio by offering a specialised product range for personal care. Thus technological advancements and innovation have enabled Capri to especially address the needs of the young consumer of today. The range includes four variations of the iconic soap; Capri White, Capri Pink, Capri Blue and Capri Green. With the addition of two Hand Wash offerings, Capri has extended its product line as a natural progression and evolution for the brand.


Ingrained with the philosophy of being naturally beautiful, fresh and young, the product range is reflective of this ethos. Capri White with its natural ingredients of Aloe Vera and Honey and Capri Pink with Rose petal and Strawberry extract, and the common Milk Protein, offer benefits of moisturised, silky smooth skin. Capri Green with Wild Orchids and Green Tea and Capri Blue with Water Lily and Sea Mineral Extract offer naturally Refreshed and Hydrated skin.


Capri’s vision goes beyond personal care with a brand philosophy that embraces the attributes of genuine care, endeavouring to empower women with confidence. Capri values spirited and confident women of substance; women who have the power to overcome adversity or to succeed in whatever they chose. Capri seeks to promote this spirit of courage and confidence for the fulfilment of every woman’s dreams. To this end, Capri has in the past been a patron of the Women in Business Conference and the Annual Karachi Flower Show.


This 2011, Capri has taken into its fold renowned actress, model and anchor, Mehreen Raheal as its Brand Ambassador, to share her inspirations with the Capri Women Fraternity. According to the values of Capri, beauty is not just skin deep but rather is also manifest in our actions and our stories alike. Mehreen with her flawless beauty, infectious personality, undeniable achievements and having defied the odds against her to reach such success, make her the quintessential Capri woman. Capri will also be revealing a second inspiring brand ambassador, whose story to success is compelling in September 2011.


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